How much does an SEO company for counselors charge?

Published rates on October 8, 2026: Orange MonkE starts at $1,499, $2,999, or $6,999 a month. TherapySites lists a $199 setup, a site from $69 a month, and SEO from $99 a month. A UK retainer lists £500, £750, or £1,500 a month. Do not add pounds to dollars, and do not treat a website plan as an SEO retainer.

Who keeps the website if you leave an SEO firm?

Only where the firm says so. None of the three firms on this page says you keep the pages they write. TherapySites includes domain management and hosting on the Core plan, which is not the same as the registrar account in your name. The UK retainer says the work uses your existing site. Ask whose name is on the registrar, the host, and the Google profile before you sign.

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Therapist SEO Company: Price, Term, and Who Keeps the Site

Q: What should a therapist SEO company put in writing before you sign?

Four facts: the work (local profile, content, directories, website), the price and currency, the notice period or term, and who keeps the site, the pages, and the profile login if you leave. Orange MonkE publishes a starting price, says there are zero lock-ins, and lists a 30-day money-back guarantee. It does not state a notice period, and it does not say who keeps the site. The UK retainer publishes the price and a 30-day rolling term, and says the work uses your existing site. It does not say you own the new posts. If a firm will not write the missing fact on the first call, do not book a second one.

Marcus Reilly · Practice Operations Editor · October 15, 2026 · 9 min read

Outline

Therapist SEO company

Scroll the table sideways to view every column

Company	What it does	How it charges	Contract length
Orange MonkE	Profile, specialty pages, directories; posts and links on the higher plans	Starts at $1,499, $2,999, or $6,999 a month	Zero lock-ins; 30-day money-back guarantee
TherapySites	Site, host, and domain management; SEO 1.0 from the $99 plan	$199 setup. Site from $69; SEO from $99 a month	Not stated on the pricing page
SEO for Therapists	Profile, on-page work, blog, directories; links on the top tier	£500, £750, or £1,500 a month	30-day rolling

The same three firms, with the two facts a price table cannot hold: who keeps the work, and the question that belongs on the first call.

Scroll the table sideways to view every column

Company	Who owns the site and content	First-call question
Orange MonkE	Not stated on the therapist page	If I leave, whose name is on the registrar?
TherapySites	Not stated. Core includes domain management and hosting	If I leave, whose name is on the registrar and the host?
SEO for Therapists	Works on your existing site; ownership of new posts is not stated	If I cancel, do the posts stay on my site, and in whose account?

Prices and terms are from each firm’s public pages, read October 8, 2026. Plans and terms can change after publication.

Thursday, 7:40pm. Priya Shah has two evening clients left on the book and a proposal in her inbox: twelve months, a monthly number, and no sentence about who keeps the site. That missing sentence is the decision. A therapist SEO company is not a medal for the best SEO companies for private practice. It is a vendor you can leave without losing the pages that already rank.

The four facts that decide the call

Score the public page before you book the call. A firm whose page does not name the price and the term is not a shortlist row. You score that firm on the call. If any line is blank, that line is the only agenda.

What it does. Local profile, pages and articles, directories, or a new website. A firm that only posts on your Google Business Profile is a different buy from a firm that writes service pages on your site. The local SEO sheet is the profile work you can do yourself. Do not pay a retainer to retype a category you can confirm in the editor.
How it charges. Monthly amount, currency, and any setup fee. USD and pounds are not the same number. “Starts at” is a floor, not a quote. A website plan is not an SEO retainer.
Contract length. Notice period, prepaid quarter or year, or a term the page does not name. “No long-term contract” is a fact only when the page says it. Silence is not a month-to-month term. A money-back window is not a notice period.
Who owns the site and content. Registrar, host, the pages they wrote, and the Google profile login. “Domain management included” is not the same as the registrar account sitting in your name. Ask that question out loud.

An SEO company for counselors is the same test. License letters on the homepage do not change the four facts. Read the currency on the page you have open. A pound price and a dollar price are not the same number, even when the firm name looks familiar.

What each firm actually publishes

Orange MonkE

The therapist page lists three monthly plans, each as a starting price. Starter starts at $1,499 a month, for a solo or small practice. The included-feature list names a therapy-specific SEO audit and 90-day roadmap, 10 high-intent therapy keywords for one primary city, Google Business Profile setup, 25 therapy directory citations, five specialty pages, one emergency landing page, monthly ranking and lead reports, and a monthly 30-minute strategy call. Call tracking setup is listed, with tool fees separate. Do not fold that vendor’s bill into the $1,499.

Growth starts at $2,999 a month, for a practice of five to fifteen therapists. It adds keywords across two or three cities, more pages, directory citations, profile work for up to three locations, four posts a month, and fifteen backlinks a month. Enterprise starts at $6,999 a month, for group practices and counseling centers. A starting price is the floor. Do not treat it as the number on the scope.

The same page says there are zero lock-ins, ambushes, or pressure, and that every plan has a 30-day money-back guarantee. It does not state a notice period. A money-back window is not a notice period. Ask the term before you sign. The page does not say who holds the registrar, the host, or the posts if you leave. Put page sign-off in the scope, or do not sign.

TherapySites

The pricing page is a website plan with SEO added on higher tiers. Design is a $199 one-time fee. Core is $69 a month: domain name management, hosting, a mobile site, SSL, and the page says the site is ADA-friendly and HIPAA-compliant. That HIPAA sentence is the vendor’s label. It is not a business associate agreement. Ask what the sentence covers before a client name goes on a form. Core does not list SEO.

Advantage is $99 a month: Core plus a line labeled SEO 1.0. Premium is $158: Advantage plus SEO 2.0. Premium Plus is $207 and adds AI search optimization. Elite is $266: Premium Plus plus a social media tier. Elite Plus is $336: Premium Plus plus a higher social media tier. The page lists Elite Plus on Premium Plus, not on Elite. The pricing page does not define SEO 1.0 versus SEO 2.0.

SEO first appears on the $99 Advantage plan. The pricing page does not say what SEO 1.0 or SEO 2.0 includes. That gap is the first-call question, next to the term. The pricing page does not state a notice period. It does not say whose name is on the registrar. Domain management and hosting on Core are not that sentence.

SEO for Therapists

Ben Nuttall’s retainer page prices in pounds. Foundation is £500 a month, Growth is £750, and Authority is £1,500. Foundation includes an audit, technical fixes, profile work, on-page edits, two blog posts a month, and a monthly report. Growth adds location pages, four posts, directory and citation work, and a call every two weeks. Authority adds a link budget, guest posts, up to three location or service pages, eight posts, and weekly reporting. Every package is a 30-day rolling contract. The page says you can cancel anytime, and that three months is advised, not required. It says the work uses your existing site. It does not say you own the new posts. Ask.

What you do not buy

A ranking on a date is not a deliverable. Treat a promise of a specific ranking from any firm as a reason to end the call, not as a reason to pay more.

Do not hand over the chart, the client list, or a session recording so a marketing firm can “see how you work.” The pages they write should describe the practice a stranger can book. They should not describe a client. If a draft names a diagnosis you do not treat, or a result you cannot show, you send it back. The marketing checklist is the channel plan around this hire. An SEO retainer is one row on that plan, not the plan.

A counselor and therapist SEO company that also offers a new website should say, in the scope, whose name is on the registrar and the host on the day the site goes live. Hosting included can mean they hold the keys. Write the transfer step into the scope before the first invoice, not after you decide to leave.

A call you can score

Worked example Priya's notes after two first calls

Priya Shah sees adults two evenings a week in a rented office and offers video on the other days. She is hiring for the site and the profile, not for ads.

Company: Orange MonkE, the therapist page on orangemonke.com
What it does: Starter, which starts at $1,499 a month: profile, five specialty pages, directory citations, a monthly report
How it charges: Starts at $1,499 a month, US dollars. Call tracking tool fees are separate. She wrote “starts at,” not a quote.
Contract length: The page says zero lock-ins and a 30-day money-back guarantee. The caller would not name a notice period. She did not treat the money-back window as the term.
Who owns the site and content: Not on the page. The caller said the firm would “handle the domain.” She wrote that as a blank, not as a yes.
First-call question: The registrar in her name. The caller would not put that sentence in the scope.
Page approval: The caller would not put a sign-off in the scope. She did not book a follow-up.
Ranking promise: The caller did not add a ranking promise.

Second call, a firm that would not name a price on its site:

Company: Left blank. The caller would not email the firm name on a scope.
What it does: “Full SEO.” No list of profile, pages, directories, or website.
How it charges: A range, then a request to get on a twelve-month agreement before the number firms up.
Contract length: Twelve months, said on the call, not on a page she can reread.
Who owns the site and content: “We’ll sort that if you ever leave.”
First-call question: She asked once, wrote the dodge, and did not book a follow-up.

Use the sheet on the call. Write the answer before you hang up. A blank line is a no.

If the ranking line is anything other than none, stop. If the ownership line is still blank when the call ends, stop. A second meeting will not invent a sentence they would not say.

Where this hire sits

Do the profile sheet yourself before you pay someone to do it. The local SEO sheet is the category, the services list, the photos, and the review reply. A firm that starts by rebuilding that sheet is selling you your own afternoon.

Keep the retainer inside a channel plan you already chose. The marketing for therapists checklist is the ninety days around the hire: one channel, a time cap, a count you can see. A new blog post every week is not the count. Inquiries that name the page are the count.

If the firm is one piece of a larger year, put the hire on the practice growth plan after the four facts are in writing. Do not let a proposal set the year’s spend before you know who keeps the site.

The decision is small. Shortlist a firm whose page already names the work, the price, the term, and who keeps the site. Use the first call only for the blank. Sign the scope that still says those words after the call, in your name, on the registrar. A therapist SEO company that cannot write that sentence is not cheaper. It is a site you may have to buy back.

Download the Therapist Marketing Kit

The kit is the channel checklist, the profile setup sheet, and the website annotation key. Mark your own site before the call so you can see which pages the firm would add and which ones you already have.

Free PDF: Therapist Marketing Kit

A printable six-sheet kit for a therapy practice: a 90-day channel checklist, a Google Business Profile setup sheet, a website annotation key, a social rewrite card, a referral script, and marked ad examples.

90-day channel checklist with first action, weekly time, and a measure you can count
Google Business Profile setup sheet and a website page-by-page annotation key
Social post rewrite card with three before-and-after drafts and a stop rule
Referral outreach script, directory must-say list, and marked ad examples

Free. We'll email the PDF link right away and add you to the therapist toolkit, sent every two weeks. Unsubscribe any time.

References

Orange MonkE. (n.d.). SEO for therapists. The Orange MonkE therapist SEO page, October 8, 2026.
TherapySites. (n.d.). TherapySites pricing: therapist digital marketing packages. The TherapySites pricing page, October 8, 2026.
Nuttall, B. (n.d.). Monthly SEO retainer for therapists. The SEO for Therapists monthly retainer page, October 8, 2026.