Therapist Website Examples: Five Pages, Marked

These therapist website examples are original mockups of five practice pages, each marked on the line it gets right. Mara Ellison is fictional. LCSW 12345 is a sample number, not a license you can look up. The California rule below applies to people that board regulates. It is not a national website statute.

How these therapist website examples are marked

I look at a colleague’s site the way a client does at 11pm: license, cost, focus, video limit, crisis number. Typeface can wait. If one of those five lines is missing, the rest of the site is decoration.

The marks below are not a score and not legal advice. A line gets it right when a stranger can read the fact without hunting, and when the fact does not claim more than the clinician can support.

Licensure line

California’s Board of Behavioral Sciences requires a specific set of facts in advertising. Title 16, section 1811 says that all persons or referral services regulated by the board who advertise their services shall include all of the following in any advertisement: the full name of the licensee as filed with the board, the complete title or an acceptable abbreviation, and the license or registration number. For a licensed clinical social worker, the acceptable abbreviation listed there is LCSW.

The about-page mockup puts those three items in the first lines: Mara Ellison, Licensed Clinical Social Worker, License LCSW 12345. That is what the example gets right for a California BBS licensee. It does not get a psychologist, a nurse, or an out-of-state counselor over the line. Those boards write their own advertising rules. Include the filed first and last name required by subsection (a). Section 1811(g) of the board’s order of adoption, effective April 1, 2026, says that in addition to the information required by subsection (a), a licensee or registrant may use a nickname or former legal name to advertise services for which a license or registration is required. If a nickname is used, the nickname shall not be false, fraudulent, misleading, or deceptive as specified by section 651 of the Code.

Section 1811 also says licensees may use the words “psychotherapy” or “psychotherapist” in an advertisement if the name, title, and number requirements are met. The mockup does not need those words. If you add them, keep the three required items on the same page.

Fees line

The fees mockup states the session length, the amount, that insurance is not billed, and the late-cancel amount. A visitor can decide before they write.

If you are a psychologist, that clarity tracks two standards in the APA Ethics Code, archived January 6, 2025. Standard 6.04(a) says that as early as is feasible in a professional or scientific relationship, psychologists and recipients of psychological services reach an agreement specifying compensation and billing arrangements. Standard 6.04(c) says psychologists do not misrepresent their fees. Standard 10.01(a) adds that psychologists inform clients as early as is feasible about fees, among other consent topics.

Those standards bind psychologists. They do not, by themselves, bind every counselor or social worker, and they do not say the fee must sit on the homepage. What they do say is that the fee agreement should be early and not misrepresented. A page that says “$180 for 50 minutes, insurance not billed” is harder to misread than “affordable therapy” or “most plans accepted.” If your fee changes, change the page the same week. A stale number is a misstatement even when the sentence used to be true.

Specialties

The specialties mockup names a population (adults), two problems (anxiety and OCD), a method (CBT and exposure), and a limit (no promised result, no promised session count). That is the annotation: the reader can tell what the work is, and what it is not.

For psychologists, Standard 5.01 of the same APA Ethics Code is the relevant public-statement rule. Public statements include paid or unpaid advertising, brochures, directory listings, and comments for electronic transmission. Psychologists do not knowingly make public statements that are false, deceptive, or fraudulent concerning their practice. Standard 5.01(b) says they do not make false, deceptive, or fraudulent statements concerning their training, experience, or competence, their services, or the results or degree of success of their services.

“I help you feel like yourself again in three sessions” needs support and must not be false, deceptive, or fraudulent. Do not promise an outcome or a timeframe you cannot substantiate. “Adult anxiety and OCD, using CBT and exposure” names the population, the problems, and the method. If you have not trained in exposure, do not put exposure on the page. A specialty list is a competence claim, not a menu of words that rank well.

Section 1811(d) of the California regulation adds a narrower point for BBS licensees: academic credentials in advertising must be earned, and the statements about that degree must be true and not misleading. A doctorate you did not earn does not belong next to LCSW.

Telehealth statement

The telehealth mockup says video sessions are for adults who are physically in California during the session, and that the clinician is licensed in California only. That is what the example gets right: it does not invite a client who is traveling to assume the session can follow them.

I am not citing a statute that says every therapy website must carry that sentence. Before you publish a video-session promise, read the interstate telehealth rules for therapists and ask your own board what your license covers and where the client has to be sitting. Write only the session you can actually offer. Do not publish a line that describes care your license does not cover.

What the line can do is stop a false impression. Standard 5.01(b) tells psychologists not to make false statements about their services. “I see clients anywhere” is a statement about services. If it is not true, it does not belong in the header, the bio, or the booking widget.

Crisis line

The crisis mockup names 988, says the practice is not an emergency service, and tells the reader not to use the contact form for a crisis. That is the annotation. The therapist’s voicemail is not a crisis line, and a form that waits until Monday is not one either.

SAMHSA’s 988 FAQ states what the number is: “The 988 Suicide & Crisis Lifeline is a national hotline offering one-on-one support for mental health, suicide, and substance use-related problems for anyone 24/7. No matter where you are in the United States, you can call or text the number 988 or chat online at 988lifeline.org and connect with a skilled, compassionate crisis counselor.” The mockup uses that description and does not add a claim SAMHSA did not make.

I am not saying a board requires this sentence on every practice site. I am saying a site that offers care and hides the crisis number asks a scared visitor to guess. Put 988 where the contact button is, in the same size type, not in a footer so small it fails a phone screen.

How to make a therapist website

Write the five lines on paper before you open a builder. If you cannot say the license line, the fee, the focus, the video limit, and the crisis number in one breath each, a template will not supply them.

Then make five pages, or five labeled sections a visitor can open without a menu hunt:

1. About, with the licensure line in the first screen.
2. Fees, with length, amount, and what you do not bill.
3. Specialties, with population, method, and no promised result.
4. Telehealth, with the states you can actually serve and where the client must be.
5. Crisis, with 988, and a sentence that the practice is not the emergency service.

If you are making the site yourself, start from these therapist website examples rather than from a theme. Publish the lines. Then worry about photographs.

Choosing a website builder

The useful question is whether you can edit the five lines yourself after the site is live.

A builder fits a therapy practice when you can change the license number without a developer, add a fees page, and put 988 next to the contact button. It does not fit when the only layouts are a bio and a contact form, or when leaving the vendor means you lose the pages. Own the domain name in your name, not the designer’s. Export a copy of the pages when you publish, so a closed account does not take the license line with it.

I am not naming a winner. A practice-management site add-on and a general page builder can both carry these five pages. Pick the one you will actually update when your fee or your license status changes.

Channel choice, directories, and a longer planning cycle belong in the marketing for therapists guide. This page stays on the pages themselves.

The public site is not the chart. Session notes stay in the clinician console, not on a page a stranger can open.

The Therapist Marketing Kit includes a printable annotation key for these five pages, plus a channel checklist, a profile sheet, a social rewrite card, a referral script, and marked ad examples. The mockups above are the part you can use without the download.

What to do with the marks

Read your live site against the five cards. If a line is missing, write it before you redesign anything. If a line overclaims a result, a coverage fact, or a state you are not licensed in, delete it before you add a new page.

These therapist website examples are mockups of a fictional California LCSW site, not screenshots of a live practice. Your board’s advertising rule may be stricter, or silent. Check it before you publish a number.